How Branding Photos can Help Your Small Business

We live in a world with data at our fingertips. We can easily pull up the latest movie showings or the menu at our favorite restaurant. That's absolutely amazing, bit it oftentimes leaves small businesses in the dust. They don't have the manpower to have up to date web hosting services or 24/7 chat access. How can small businesses use professional branding photos to set themselves apart from the competition?

Small businesses have the ability to make it personal. Small (and mid-size) businesses can benefit from a professional branding session.

These sessions highlight YOU, the business owner, your products, and your space. Have customers with anxiety? Show them where to park and introduce your front desk staff online. This helps ease the anxiety of going somewhere new, but it also puts a friendly face to the person they've talked to on the phone. You are creating connection immediately with potential clients. These small gestures set you apart and will create repeat customers. How you make someone feel even before they set a foot inside your space is important.

Professional branding photos give you the competitive edge. It shows that you are serious about your business because you've invested in it. It shows that you are stable and committed to your brand and in turn, in them. When I am browsing different businesses, I am turned off by ones that have sparse information on their website, but I am invested in reading more when I see good graphics.

Branding photos allow for a cohesive look to all of your images and allow for multiple uses across various platforms: business cards, e-mail marketing campaigns, fliers and pamphlets, and website and social media. Having a cohesive look is important, it demonstrates a united appearance and allows for potential customers and clients to know what to expect from you. Branding photos tell your story--your values and your mission statement through imagery. It tells a clear story and attracts the people that are aligned with your mission and that are eager to work with you!

Who can benefit from professional branding photos? Any business with 50 or less employees. You can show the common space of the business, introduce the secretary or front desk staff, and do an introduction with each person in the office with a professional headshot or a lifestyle portrait showing them in their workspace. Let's show off your business with a professional branding session!